None of the bad stuff

No artificial colors, flavors, or sweeteners. Just high-quality ingredients. We made these products for ourselves and the athletes we work with. Compromise is not an option.

  • Soy Free

  • Gluten Free

  • No GMOs

  • No Preservatives

The Good Stuff™

The Good Stuff™ is a performance coffee supplement that will supercharge the natural benefits of your morning brew, promote focus, and reduce the caffeine jitters.

  • One scoop will infuse your coffee with healthy ingredients
  • Ditch the bad stuff like sugar, dairy, and artificial creamers
  • Fights inflammation and supports skin and joint health
  • Makes your coffee taste great
Get started →

Delicious, good-for-you products

Functional ingredients that provide on-the-go nutrition and make it easy to take accountability for your health and perform to your best every day.

1 6

Today's busy world makes it hard to find good nutrition

It's too easy to grab low-quality food and drinks that limit our ability to perform and can lead to serious health problems.

When we fuel our bodies with superfoods, we set ourselves up for longevity.

We exist to help you take accountability for your health

Through our work with some of the World's top athletes, we have discovered simple and delicious ways for you to get high-quality, functional ingredients into your body as part of your daily routine.

Read Reviews →

We're passionate about functional foods

Our journey started with the natural health benefits of High Antioxidant Coffee.

Then we started blending superfoods together to supercharge our coffee, which is how The Good Stuff™ was born.

Next, we set out to satisfy that between-meal craving that so often leads to a low-quality snack… our Superfood Energy Bites are 22g and 90 calories of powerful whole foods.

Now, in 2023, we've launched the next evolution of The Good Stuff, to enhance FOCUS using a patented cocoa extract designed to increase cognitive function.

Get The Good Stuff™ →

Our co-founder, Dave Phillips

Dave Phillips is a world-renowned performance coach and the co-founder of TPI, the most significant health and fitness organization in the golf industry. 

A visionary thinker with a passion for teaching, performance, and longevity. Dave grew up in East Africa, where he developed his other passion… coffee.

Dave frequently appears on the Golf Channel, is a sought-after public speaker, and has written articles for Men’s Health and Sports Illustrated.

Dave's Story →

Who's talking about For Wellness

What are you waiting for?

Try The Good Stuff ™, our high anti-oxidant coffee, or our Superfood Energy Bites and enjoy a 60-day money-back guarantee.

Get Started →

Read our Be Well articles

View all
1 3
View all