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Start your day right with a daily scoop of The Good Stuff™ to supercharge the natural health benefits of your morning coffee. New subscribers get a free Starter Kit worth $30.

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"Coffee has changed my life. I have made it the foundation of my overall health and wellness

Phil Mickelson, Co-founder and Professional Golfer

Phil's story →
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Co-founder, Dave Phillips explains

5 benefits in 1

The Good Stuff™ has been carefully formulated by elite performance coach Dave Phillips and professional golfer Phil Mickelson to make your coffee taste great, and be good for you.

  • INCREASE METABOLISM

    MCT is a healthy fat found in coconut oil. C8 is the most ketogenic MCT meaning you get an energy boost that helps you feel full, boosts focus, and gives mental clarity.

  • REDUCE INFLAMMATION

    Ceylon cinnamon contains anti-inflammatory, antioxidant, and antimicrobial effects, all of which greatly support your immune health.

  • PROMOTE SKIN HEALTH

    Collagen is one of the main building blocks for your bones, skin, hair and muscles. It can improve joint mobility and reduce inflammation while protecting your gut, skin and hair.

  • IMPROVE FOCUS

    L-Theanine is an amino acid derived from green tea. It smooths out the caffeine jitters and reduces stress by boosting calming brain chemicals.

  • BOOST HYDRATION

    In addition to reducing the natural acidity in coffee, Himalayan Pink Salt can help your body stay hydrated by maintaining a proper balance of fluid.

None of the bad stuff

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  • Dairy Free

  • Gluten Free

  • No Added Sugar

  • No GMOs

  • No Preservatives

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Who's talking about For Wellness

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  • "The Good Stuff™ is a great way to ensure my day starts with my health in mind. My first cup of coffee with The Good Stuff™ not only gives me a boost of energy before my workout but keeps me focused for a full day of work."

    Dr Siobhan Hanlon

    Naturopathic Doctor & For Wellness Advisor

  • "I am a huge coffee fan. I’ve made The Good Stuff™ part of my daily routine because it makes my coffee taste great but controls the caffeine jitters so I can enjoy all the health benefits without losing focus on the golf course."

    Max Rottluff

    Professional Golfer, Challenge Tour

  • "We're creating products that are simple and effective that are having a real impact on people's lives. I couldn't be more excited about the feedback we've been getting from our customers and we're only just getting started!"

    Greg Banbury

    President, For Wellness

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About Dave Phillips

Dave Phillips is a world-renowned performance coach and the co-founder of TPI, the largest golf, health and fitness organization in the industry. 

Dave frequently appears on the Golf Channel, is a sought after public speaker and has written articles for Men’s Health and Sports Illustrated.

A visionary thinker with a passion for teaching and learning, Dave grew up in East Africa, where he developed his other passion… coffee.

Dave likes his coffee black and prefers to add The Good Stuff to his smoothie.

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Still got questions?

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Try The Good Stuff ™, our high anti-oxidant coffee or our Superfood Energy Bites and enjoy a 60 day money-back guarantee.

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