12,000+ 5-Star Reviews

Wake up. Work hard. Wind down.

Fuel every moment, from pre-workout to post-workday. Fudgy. Functional. Certified Organic. Seriously delicious.

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Science-backed formulas
Clinically studied ingredients

Over 50,000 5-Star Reviews and Counting

I'm a coffee snob and drink it historically black with no sweeteners. I mostly purchased to get the added health benefits from the powder, but I like the taste and texture so much it has become a necessary addition to my morning coffee. It both works as promised and tastes great.

Rebecca Brillhart
Verified user

I was expecting this to taste "healthy" and be something I took daily because it's good for me. But it tastes amazing!!!!! I look forward to adding it to my coffee and am beyond pleased.

Cassandra Lajeskie
Verified user

I didn't like the taste of coffee before because for me to drink it, I had to load it with sugar and cream and that wasn't good for me. I saw this and tried it and the taste is really good and knocks out the bitter taste. I do feel more alert when I drink it and keeps me focused.

Sergio Figueroa
Verified user

I was skeptical of the taste as I drink my coffee black; but it’s better than Good. It’s GREAT and I’ll be buying again and looking to reap the benefits of this product!

Chad Downs
Verified user

I would use this product simply for the taste! I stopped using sugar or flavoring in my coffee a few years ago and never received the same enjoyment from having coffee. “The Good Stuff” gives my coffee a flavor a texture boost that is truly pleasing. The added benefit of improved focus, healthy skin, hair, and joints from the collagen, and an anti-inflammatory effect are icing on the cake.

Charles Luis
Verified user

I have absolutely loved the Good Stuff. I use the Focus one and I noticed a difference immediately. I feel like I can work longer while remaining clear-headed and avoiding brain fog. My mental energy has increased, and I genuinely enjoy the taste.

Daniel Rowland
Verified user

My husband bought this on a whim and I’m now hooked! I am a teacher and have noticed how much better I focus and get things done when I drink this stuff before work!

Cynthia Carey
Verified user

I’ve always known about Himalayan salt and cinnamon - but ever since I found The Good Stuff and added it to my coffee- it’s improved my movement and took away the jitters. My focus is better working with patients 10-12 hours a day! Now my daughter takes it too and has been loving it too! Will be upping my subscription to double.

Mitch Perez
Verified user

I have found that my overall focus has improved which is one of the reasons why I started this. I’m 52 & felt like I was losing “something “ but not knowing what. This product has helped cure a couple of wonderings.

David Harryman
Verified user

I love a good mocha and this one is a very good tasting mocha. The amount of focus change in my everyday has been beneficial. Not a stark change, but I notice little things. I work in an operating room and focus is essential.

Gerald Liddle
Verified user

I can tell a big difference in my energy level as I used to have a big slump a couple of hours after drinking my morning coffee and would desperately need a second cup and later a third. Since taking The Good Stuff - Focus, I no longer need a second and third cup.

Cynthia Freeman
Verified user

I had low energy for several months and was exhausted after playing a round of golf so I tried the Good Stuff one scoop in my cup of coffee in the morning and I had energy throughout the day into the evening. This is the first product that actually delivers what it says and more. I recommend it to everyone!

Richard Wilkotz
Verified user

The good stuff has replaced my creamer in my daily coffee. What I have noticed is that I have more energy throughout the day. Prior to trying this, I would usually get tired late in the afternoon but that has now disappeared. Tastes great too, a mocha flavor with a hint of cinnamon. It’s worth a try if you’re thinking about it!

Andrew Astor
Verified user

This is my new favorite way to start the day. Love the flavor and sustained energy I have throughout my day after just one cup of coffee with The Good Stuff. It’s made a difference in how I feel, and keeps me motivated to make healthier choices. Thankful!

Chad Clower
Verified user

I have been taking this for two months now, and I can honestly say it has helped my energy level throughout the day. It has helped me handle the rigor of several hobby activities at my age of 53. The activities are golfing and kayaking. I will continue to use The Good Stuff and I encourage you to try it.

David Hoover
Verified user

I love the health benefits to start my day. Great way to flavor my morning coffee without any added sugar! About a month in and feel more energized without the crash.

Most supplements aren’t worth the price, but this is the one exception.

Sean Hans
Verified user

Great flavor and easy to add into coffee. Can feel energy boosts as well as the muscle support. Great all around product at a great value.

Tanner Erickson
Verified user

It really is The Good Stuff. Tastes great. Works as promised - steady energy and no jittery caffeine effects. Definitely recommend. It’s also a great value. I priced buying all of the ingredients separately and just adding them to my coffee, and I couldn’t really beat the $1/serving price.

Scott Hancock
Verified user

Best coffee additive on the market. Great taste, easy to use, fair price!

Cody Berry
Verified user

Great taste and great value! Adds a lot to my morning coffe.

Drew Mullenbach
Verified user

I've been a black coffee drinker for years. I don't like flavored coffee. However, now I can't live without The Good Stuff in my coffee every day. Tastes great, keeps the jitters away. I'm hooked

Phillip Small
Verified user

I use this every morning with my coffee and i have truly seen a difference. No more caffeine jitters or withdrawals. I feel healthy great and full in the mornings in a good way. I have recommended to all my friends. I love this product!!!!!

Wesley Everett Cooke
Verified user

I started taking The Good Stuff - Performance this past week. I have decreased my coffee intake by 24oz and feel no crashes nor jitters. I feel my productivity at work has increased as well. Very happy with my decision to try out The Good Stuff.

Craig Pillow
Verified user

The Good Stuff has been a great start to the day, eliminating any jitters or crash and providing a nice boost of energy and focus in the morning. The taste is great and would definitely recommend the product. We bought one pack as a test and will be starting our monthly subscription immediately.

Thomas Byrne
Verified user

This is the absolute highlight For Wellness product for me. I was drinking ~8 cups of coffee throughout the day, and had been for many years, to avoid a crash. Since adding For Wellness in my morning cup (typically 5:30AM), I don’t touch coffee again until an afternoon cup at 2PM and honestly that’s mostly out of habit. I no longer have the caffeine crashes, and it’s been truly phenomenal. Game changing product that also tastes great!

Seth Stoffle
Verified user

Really is “Good Stuff”. I am 53 years old and can not say enough about this helping joints and just having better reactions to doing just the little things with little to no pain. Never drank coffee before trying the Good Stuff.

Marcus Albright
Verified user

I never liked the taste of coffee but playing golf my joints have been hurting lately. I heard Phil’s story and decided to try it and after using it for a week I can already feel my joints feeling better and I don’t get pain after a round anymore! Plus, the good stuff actually makes the coffee taste better! Now I have to drink my coffee with the good stuff! I highly recommend this product especially if you have some joint pain in anything.

Matt Alexander
Verified user

The performance powder adds a subtle cinnamon flavor to my morning latte. I have been using for over three weeks and can already see benefit in the inflammation and joint pain in my hands and fingers.
I really like how easily is mixes or dissolves in my coffee and the travel packs are perfect for travel!

Connie Brooks
Verified user

I've have only been using the product for one week so far and have been able to play golf 4 days straight with no joint or muscle stiffness. Greater endurance in the gym. My only regret is not learning about this product sooner.

Karen Demaree
Verified user

I seem to have less joint pain, more focus, and more “drive”. I wake up in the mornings wanting to get out and do things , where in the past it was hard to find a reason to get going

Kevin Burnett
Verified user

I love the good stuff! Makes my coffee smooth and tastes is amazing. Mocha is great too just strong. The first day I drank my coffee with the good stuff my inflammation was down as I normally can’t take off my wedding ring without running cold water on my fingers. Also my focus was on point. My wife tried it too and liked it!

Eric Anderson
Verified user

I started about 5 weeks ago and noticed a difference in my 3rd week. Especially the inflammation in my joints and feet! Overall I do feel more focused and energetic. I just turned 61 and I feel better with the Good Stuff!

Michael Marr
Verified user

Being in my late 40’s and putting my body through hell growing up I was dealing with inflammation in my knees and ankles. The Good Stuff has allowed me to me to return to a normal running schedule without fear of joint issues. On top of that, I can drink coffee again as well. I couldn’t drink 4oz, without the jitters! Now
I drink it without having to worry. So thankful that I tried the good stuff. The recovery gummies were a nice add on as well after a long run!

Todd Boling
Verified user

The Good Stuff adds a great taste to my morning coffee. I have noted better clarity at my job and a reduction in inflammation, especially my knees!

Highly recommend this product!

Scott Lewis
Verified user

I have psoriatic arthritis and The Good Stuff Performance helps me keep going throughout the day. It really helps with my inflammation and keeps me moving. I just bought an extra bag to take with me when I travel, so I never have to miss a day.

Jerry Jones
Verified user

This has great flavor and I like that I’m getting in my collagen first thing in the morning.

Deanine Parker
Verified user

I am a “one cup a day” coffee drinker. And have always used a dairy creamer. Was looking for a collagen supplement. Stumbled across the good stuff performance (cinnamon) I am in love! Don’t use dairy creamer anymore- and my knees don’t ache near as much with my workouts! I like the gentle cinnamon flavor, and how the good stuff naturally blends with the coffee. I even took it with me on a recent work trip- don’t want to have to drink creamer and in coffee anymore. Thanks

Korie Talian
Verified user

I subscribed to The Good Stuff because I wanted and needed the extra collagen for joint health. I found that The Good Stuff not only helps my join health (I don't hear my joints crack near as much now), but that I was more alert, focused, and maintained my energy throughout the day. I'd recommend this to anybody!

Josh Anderson
Verified user

I have been using this product for almost a year. I mix it into my morning coffee and it helps me ready for the day. I particularly enjoy the amount of collagen that seems to help with both hair growth and joint health. I am 80 years old and still play pickle ball and practice tai chi.

Jean Thompson
Verified user

I have been using MCT oil for a long time now. It's always left a residue in the cups and sometimes a tough clean-up as the other things I added like cinnamon and pink salt stuck to the cup with the MCT oil. Now, I don't have to worry about any of that. One scoop of the good stuff, mix it up and it easily dissolves. Great taste too!

Alan Liwush
Verified user

I started taking the Good Stuff with my coffee almost every day for at 3 months. I like the combination of cinnamon, MCT powder, and collagen peptides in my coffee. It makes my coffee taste good. The product helps my mental focus and steady energy in the mornings. The MCT helps control my hunger. The cinnamon and collagen helps my joints and inflammation. I also bought the travel packets with me on my work trips.

Richard Ginder
Verified user

I have taken a couple other MCT powders before. This one is far better than any others I’ve tried. It’s not a product that I have to remember to take, I look forward to having it in my coffee every morning.

Cameron Crockett
Verified user

I was using another brand MCT powder and adding cinnamon and cocoa to it. Ran out of that and decided to try The Good Stuff. I purchased the travel pouches first to take on a trip. I tried one pack before leaving and was amazed at how much better it tasted than my previous brand. I immediately ordered the 30 day pouch on subscription. I gave a travel pack to my husband to try and he.’s now just as hooked as I am. Looks like I’ll be upping my subscription to 2 bags per month!

Dawn Crocco
Verified user

I like this product. It gives me an efficient and tasty way of taking MCT oil. It mixes so easily and I love the mocha and hint of cinnamon flavor it gives my coffee. I do feel there is improvement in the firing of my synapses. I will continue to use it and recommend it.

Jennifer Ruby Williams
Verified user

Since taking this daily with my coffee I have not had any 2pm crash that I used to feel every day. I have sharp mental focus all day long. Oddly enough, my sleep has drastically improved from an average sleep score of 54 to now high 80s even low 90s. All in all, my daily living has improved immensely in just 2 weeks of taking The Good Stuff.

Drew Crabtree
Verified user

Benn using The Good Stuff for about 6 months now, I have to say, I'm more alert during the dsy, fall asleep quicker and I get over 50% more deep sleep than I did before starting the regimine.... my new edge!

Lorraine Guyer
Verified user

I have lots of trouble sleeping. I have slept like a rock since I started this and my digestion is so much better and my sugar cravings have been very low!

Kristy Wilson
Verified user

I absolutely love the Good Stuff. My focus seems better and I have more energy and am sleeping better than ever. The taste is great and it disolves easily in my coffee.

David Beanblossom
Verified user

I can’t say enough about how great this product is. I have more energy and I’m not taking naps everyday like I have been. My sleep at night is so much better.

Marilyn
Verified user

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"Coffee & The Good Stuff has changed my life. I have made it the foundation of my overall health and wellness."

PHIL MICKELSON, CO-FOUNDER AND PROFESSIONAL GOLFER

Phil’s story

Steady, sustained energy from first sip to sunset.

Boost your brew for so many benefits.

Guilt Free
Sustained Energy & Focus*
Curbs Cravings & Crashes*
Tackles Inflammation*
Supports Longevity & Vitality*
Science Backed & Athlete Approved
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  • Memory icon

    MENTAL CLARITY

    Say goodbye to brain fog and hello to crystal-clear thinking. Boost cognitive sharpness and enjoy better decision-making, helping you tackle challenges with confidence.*

  • Focus icon

    ENHANCED FOCUS

    No jitters, no crash, just hours of steady enhanced mental and physical stamina to power your success.*

  • Metabolism icon

    INCREASED ENERGY

    Rapid, sustained energy and enhanced mental clarity. Stay focused and energized for hours without cravings.*

  • Inflammation icon

    EASED DISCOMFORT

    Harness the natural anti-inflammatory power of antioxidants to support whole-body health.*

  • Skin and joints icon

    SKIN AND JOINTS

    Support bone health and joint mobility while revitalizing your skin, hair, and nails for a healthier you.*

  • Hydration icon

    SMOOTHER COFFEE

    Himalayan pink salt helps maintain fluid balance to help keep you hydrated and reduces coffee's acidity, creating a smoother, more enjoyable brew.*

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We believe in longevity and performance.

As we age, the body starts to break down. Backed by our work with some of the world’s top athletes, we’re here to help you feel and perform at your best with simple, functional nutrition that tastes great and makes better health easy.

LEARN MORE

Phil Mickelson, Co-Founder & Legendary Golfer and Dave Phillips, Co-Founder and Elite Performance Coach

Our Community

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Dave Phillips, Co-Founder

As a world-renowned performance coach to professional athletes like Jon Rahm, and co-founder of the Titleist Performance Institute, Dave Phillips brings a lifelong passion for longevity.

He first created The Good Stuff for Phil Mickelson, and it worked so well they knew they had to share it.

As a world-renowned performance coach to professional athletes like Jon Rahm, and co-founder of the Titleist Performance Institute, Dave Phillips brings a lifelong passion for longevity.

He first created The Good Stuff for Phil Mickelson, and it worked so well they knew they had to share it.

READ THE STORY