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The Good Stuff™ Performance

The Good Stuff™ Performance


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Made in the USA

60-Day Money Back Guarantee

HSA/FSA eligible with

One scoop of The Good Stuff makes any coffee taste incredible with only 25 calories:

  • You'll feel alert and energized but calm and focused
  • Tackles inflammation, improves your skin and eases aching muscles and joints
  • Used daily by top athletes like Phil Mickelson and Ian Happ


Hydrolyzed Bovine Collagen • L-Theanine • Himalayan Pink Salt • Medium Chain Triglycerides Creamer (MCT8 and sodium caseinate) • Organic Ceylon Cinnamon Powder (Cinnamomum verum) • Cassia Cinnamon Powder (Cinnamomum cassia)• Silicon Dioxide (to prevent clumping)• Mixed Tocopherols (for freshness)


Contains sodium caseinate (a milk derivative)

Serving Size

One level scoop in an 8oz black coffee.

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    Enjoy rapid energy and increased mental clarity thanks to C8-MCT, a healthy fat from coconut oil. It can also help you feel full to prevent over-eating through the morning.


    Caffeine enhances our mood and speeds up reaction times, but say goodbye to those pesky jitters thanks to L-Theanine. An amino-acid usually found in green tea.


    An estimated 60% of Americans are inflamed. Ceylon cinnamon has been shown to reduce inflammation and it makes your coffee taste incredible.


    Collagen is one of the main building blocks for your bones, skin, hair and muscles. It can improve joint mobility and reduce inflammation while protecting your gut, skin and hair.


    We include Himalayan Pink Salt to combat the diuretic effect of coffee. It also naturally reduces the acidity smoothing out the flavor nicely.

The healthy coffee you've been waiting for

The Good Stuff™ was originally formulated for professional golfer, Phil Mickelson, after he was diagnosed with psoriatic arthritis on his 40th birthday in 2010.

His friend and performance coach, Dave Phillips, had a deep passion for coffee. Together they worked on hundreds of different ingredients that might help Phil with his health and tasted good in coffee so he would stick with the new habit.

In 2020 after years of making his coffee concoction as he travelled the world playing golf, Phil and Dave started For Wellness to help others in the way it helped Phil.

In 2021, Phil won the PGA Championship at age 53, becoming the oldest competitor ever to do so.

Right, but how does it taste?

We're used to healthy things tasting like dirt...

We created The Good Stuff to make your coffee taste delicious meaning you can ditch the bad stuff for powerful superfoods that actually fuel your body and mind.

You can read reviews from our customers a bit further down this page.

  • Gluten Free

  • Preservative Free

  • No GMOs

  • Non-Dairy

Co-founder, Dave Phillips explains how it works

  • "The Good Stuff™ is a great way to ensure my day starts with my health in mind. My first cup of coffee with The Good Stuff™ not only gives me a boost of energy before my workout but keeps me focused for a full day of work."

    Dr Siobhan Hanlon

    Naturopathic Doctor & For Wellness Advisor

  • "I am a huge coffee fan. I’ve made The Good Stuff™ part of my daily routine because it makes my coffee taste great but controls the caffeine jitters so I can enjoy all the health benefits without losing focus on the golf course."

    Max Rottluff

    Professional Golfer, Challenge Tour

  • "We're creating products that are simple and effective that are having a real impact on people's lives. I couldn't be more excited about the feedback we've been getting from our customers and we're only just getting started!"

    Greg Banbury

    CEO, For Wellness

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Your questions answered

What are the benefits of The Good Stuff?

The Good Stuff will make your coffee taste great, increase energy, improve focus, reduce inflammation, boost hydration, and support your skin, joint, and muscle health.

How does The Good Stuff taste?

The Good Stuff will make your coffee taste great! The main flavor will still be coffee but with a hint of cinnamon with a dash of Himalayan salt to soften the acidity of black coffee.

This means you won't need to add milk, dairy alternative, sugar, or artificial sweeteners, aka the Bad Stuff!

How do I make a coffee with The Good Stuff?

Brew your favorite coffee and then mix in a scoop or packet of The Good Stuff. It will need a little effort to mix in, but nothing worth having is ever easy!

What if I don't like coffee?

No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats. Get creative or use one of our recipes here.

Where is The Good Stuff made?

The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.

Is there sugar in The Good Stuff?

Nope. If you like a little sweetness in your coffee, we recommend adding a teaspoon of Manuka honey.

Can I drink The Good Stuff whilst pregnant?

We suggest consulting with your doctor or physician before making any changes to your diet while pregnant.

Can I have too much of The Good Stuff?

We would recommend no more than two scoops of The Good Stuff over a four-hour period unless you are dealing with anxiety, as the L-theanine does promote relaxation.

If you have any health concerns, we always recommend speaking to your health practitioner.

I'm highly suspicious of subscriptions... why should I subscribe?

The Good Stuff is designed to form part of your daily routine so a convenient monthly subscription is the best way to stick to your new healthy habit.

Your subscription is easy to manage (skip/cancel) online; no need to contact us (but you can... we're very friendly!)

What is a "milk derivative"?

The MCT powder in The Good Stuff contains sodium caseinate, a milk protein commonly found in coffee creamers in place of traditional dairy ingredients like milk or cream.

Subscribe and get a free starter kit

If you subscribe to The Good Stuff™ you'll get a free starter kit worth $20.

Go for the Pouch and you'll get a ceramic canister and a premium metal scoop. If you choose Travel Packs you'll get a SIC 12oz Tumbler.

Plus, you'll save 25% today, and every month you stay a subscriber.