What are the benefits of The Good Stuff?
The Good Stuff will make your coffee taste great, increase energy, improve focus, boost hydration, and support your skin, joint, and muscle health.
Power your day with lasting energy, calm, and better performance. Nourish your body for total wellness with collagen and anti-inflammatory ingredients so you can feel like your best self again.
Ditch the inflammatory artificial creamers and switch to The Good Stuff’s clean, science-backed ingredients:
- Crash-proof your coffee: Enjoy jitter-free focus without the crashes.
- Support overall health: Reduce inflammation, improve skin, hair, and nails, and ease muscle and joint discomfort.
- Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
- Enhance your coffee experience: Makes your coffee taste incredible, creamy with a slight sweet touch of cinnamon.
- Expertly formulated: Premium, pure ingredients scientifically-formulated for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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Ships within 1-2 business days
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Made in the USA
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60-Day
Guarantee
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HSA/FSA Eligible with TrueMed
Ingredients
Ingredients
Allergens
Allergens
None
Serving Size
Serving Size
One level scoop in an 8oz black coffee.
A better way to boost your brew
Ditch the creamer. Just one scoop effortlessly optimizes your wellness routine with clean, proven formulas.
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INCREASED ENERGY
Rapid, sustained energy and enhanced mental clarity. Stay focused and energized for hours without cravings.*
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ENHANCED FOCUS
No jitters, no crash, just hours of steady enhanced mental and physical stamina to power your success.*
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EASED DISCOMFORT
Harness the natural anti-inflammatory power of antioxidants to support whole-body health.*
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SKIN & JOINTS
Support bone health and joints mobility, revitalize skin, and encourage faster-growing hair and nails.*
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SMOOTHER COFFEE
Himalayan Pink Salt helps maintain fluid balance to help keep you hydrated and reduces coffee's acidity, creating a smoother, more enjoyable brew.*
Premium, proven ingredients
The Good Stuff™ is proudly made in the USA with pure, effective ingredients.
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L-Theanine
Power up without the burnout. Our premium L-theanine works synergistically with caffeine to deliver smooth, sustained focus and calm alertness, without the crash.
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MCT
A healthy fat from coconut oil, MCTs rapidly convert to ketones, a premium fuel that powers your brain, curbs cravings, and boosts stamina.
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Collagen
Collagen makes up almost a third of your body’s protein. Renew vitality by replenishing your body's natural stores to strengthen joints, bones, muscles, skin, hair, and nails.
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Organic Cinnamon
Used for centuries for its anti-inflammatory and antioxidant capabilities, cinnamon brings the flavor and helps fight free radicals to transform your health from within.
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Himalayan Salt
A delicious addition to your daily coffee, we chose Himalayan salt because it has less sodium than traditional table salt.
Simple. Convenient. Effective.
No need to change your morning routine—just elevate it. Skip the creamers, the unappetizing coffee alternatives, and the hassle of extra supplements.
One scoop transforms your coffee, unlocks your potential, and helps you feel your best. Clean, powerful, and undeniably effective. Because your coffee should work as hard as you do.
None of the bad stuff
No artificial colors, flavors, or sweeteners. Just high-quality ingredients. We made these products for ourselves and the athletes we work with. Compromise is not an option.
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Gluten Free
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Preservative Free
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No GMOs
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Non-Dairy
Hear it from the experts
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"Everyone knows I’m a huge fan of coffee. Adding The Good Stuff™ takes it to the next level, giving me lasting energy from MCTs and a boost of collagen to strengthen my joints and muscles."
Ian Happ
Chicago Cubs Outfielder
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"I can't start my day without a scoop of The Good Stuff™ in my coffee. It gives me the long-lasting energy I need to maintain my busy lifestyle, plus a welcome dose of collagen for stronger skin and hair."
Meghan Hayden
Fitness Coach
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"I really, really believe in The Good Stuff™. It's great for inflammation, but for me, the L-theanine and lack of jitters or crash has been the most significant improvement."
Jesse Biddle
Former MLB Pitcher
Our Best Sellers
Fuel up, and feel your best every day. Shop our most popular picks for all-day energy, focus, and vitality.
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The Smarter Choice
A Sip Above The Rest
Sustained energy: no jitters or crash
Curbs cravings & keeps you satisfied
Eases discomfort associated with inflammation*
Bone health and joint mobility*
Healthy skin, faster-growing hair & nails*
Concentration and cognitive support*
Keto, non-dairy, & intermittent fasting friendly
Naturally delicious taste with a hint of cinnamon
Naturally delicious taste with a hint of mocha
some
Claim Your Free Welcome Kit
On top of 25% off for life, The Good Stuff subscribers also get a free Welcome Kit (valued at $25).
For our pouch subscribers, this includes a sleek ceramic canister and premium metal scoop, while our travel pack subscribers are treated to a triple-insulated For Wellness tumbler—perfect for on-the-go.
FAQ
How does The Good Stuff taste?
The Good Stuff will make your coffee taste great! The main flavor will still be coffee but with a hint of cinnamon with a dash of Himalayan salt to soften the acidity of black coffee.
This means you won't need to add milk, dairy alternative, sugar, or artificial sweeteners, aka the Bad Stuff!
How do I make a coffee with The Good Stuff?
Brew your favorite coffee and then thoroughly mix in a scoop or packet of The Good Stuff.
What if I don't like coffee?
No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats.
Where is The Good Stuff made?
The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.
Can I have too much of The Good Stuff?
We would recommend no more than two scoops of The Good Stuff over a four-hour period unless you are dealing with anxiety, as the L-theanine does promote relaxation.
If you have any health concerns, we always recommend speaking to your health practitioner.
Can I drink The Good Stuff whilst pregnant?
We suggest consulting with your doctor or physician before making any changes to your diet while pregnant.
Is there sugar in The Good Stuff?
Nope. If you like a little sweetness in your coffee, we recommend adding a teaspoon of Manuka honey.
Where is The Good Stuff made?
The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.
I'm highly suspicious of subscriptions... why should I subscribe?
The Good Stuff is designed to form part of your daily routine, so a convenient monthly subscription is the best way to stick to your new healthy habit.
Your subscription is easy to manage (skip/cancel) online; no need to contact us (but you can... we're very friendly!)