The Good Stuff - Focus

The Good Stuff - Focus

MOCHA COFFEE SUPPLEMENT

Find your focus and unlock lasting productivity. Stay energized and in control all day long with clean, science-backed ingredients. If you're tired of caffeine crashes and brain fog, The Good Stuff Focus helps you ditch the distractions and fuel your mind with just one delicious mocha scoop in your morning coffee. 

Experience your day, your way:

  • Crash-proof your coffee: Enjoy smooth, steady focus without the jitters or crash.
  • When concentration is key: Packed with powerful ingredients like L-theanine and theobromine for cognitive support and calm energy.
  • Enhance overall health: Packed with powerful anti-inflammatory ingredients and your daily dose of collagen to improve skin, hair, and nails, and ease muscle and joint discomfort.
  • Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
  • Enhance your coffee experience: A creamy,  rich mocha flavor that makes every cup feel indulgent.
  • Expertly formulated: Premium, clean ingredients backed by science for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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  • Made in the USA

  • 60-Day
Guarantee

  • HSA/FSA Eligible with TrueMed

Ingredients

Bovine Collagen Peptides • Medium Chain Triglyceride Powder (Coconut MCT Oil, Gum Acacia, Silicon Dioxide) • Natural Flavors • Organic Cinnamon Bark Powder (Cinnamomum cassia) • L-Theanine • Himalayan Pink Salt • Low-fat Cocoa Extract Powder ((Theobroma Cacao) • Theobromine • Tapioca Starch • Natural Vanilla Flavor • Ginger Root (Zingiber officinale) • Allspice Fruit (Pimenta officinalis) • Cinnamon Bark (Cinnamomum cassia • Cinnamomum burmannii)) • Stevia Leaf Extract

Allergens

None

Serving Size

One level scoop in an 8oz black coffee.

View full details
  • Memory icon

    MENTAL CLARITY

    Say goodbye to brain fog and hello to crystal-clear thinking. Boost cognitive sharpness and enjoy better decision-making, helping you tackle challenges with confidence.*

  • Focus icon

    ENHANCED FOCUS

    Turn scattered thoughts into unwavering concentration. Stay fully present and locked in on what matters most—whether it’s work, workouts, or personal goals.*

  • Metabolism icon

    INCREASED ENERGY

    Crash-proof your coffee with smooth, steady energy—no jitters. Power your mind and body for hours of productive stamina.

  • Inflammation icon

    EASED DISCOMFORT

    Harness the natural anti-inflammatory power of antioxidants to support whole-body health and well-being.*

  • Skin and joints icon

    SKIN AND JOINTS

    Support bone health and joint mobility while revitalizing your skin, hair, and nails for a healthier you.*

  • Hydration icon

    SMOOTHER COFFEE

    Himalayan Pink Salt balances fluid levels to keep you hydrated and reduces coffee’s acidity, creating a smoother, more enjoyable brew.*

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  • Chocamine image

    Chocamine®

    Your secret sharper focus and a calmer mind. A patented cocoa extract rich in Theobromine, this unique compound stimulates dopamine and norepinephrine, supporting alertness, mood, and mental clarity. With slow-release energy, Chocamine® helps you stay in the zone without the crash.*

  • L-theanine image

    L-Theanine

    Power up without the burnout. Our premium l-theanine works synergistically with caffeine to deliver smooth, sustained focus and calm alertness, without the crash.

  • MCT image

    C8-MCT

    A healthy fat from coconut oil, MCTs rapidly convert to ketones, a premium fuel that powers your brain, curbs cravings, and boosts stamina.

  • Collagen image

    Collagen

    Collagen makes up almost a third of your body’s protein. Renew vitality by replenishing your body's natural stores to strengthen joints, bones, muscles, skin, hair, and nails.

  • Cinnamon image

    Organic Cinnamon

    Used for centuries for its anti-inflammatory and antioxidant capabilities, cinnamon brings the flavor and helps fight free radicals to transform your health from within.

  • Himalayan Pink Salt Image

    Himalayan Salt

    A natural touch to cut your daily coffee's acidity. Known for its unique mineral composition, Himalayan Pink Salt contains less sodium than traditional table salt and adds a subtle, sophisticated balance to every sip.*

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Simple. Convenient. Effective.

No need to change your morning routine—just elevate it.

Skip the creamers, the unappetizing coffee alternatives, and the hassle of extra supplements. One scoop transforms your coffee, unlocks your potential, and helps you feel your best.

Clean, powerful, and undeniably effective. Because your coffee should work as hard as you do.

  • gluten free icon

    Gluten Free

  • No preservative icon

    Preservative Free

  • non-GMO icon

    No GMOs

  • non dairy icon

    Non-Dairy

"Coffee with The Good Stuff has changed my life. I have made it the foundation of my overall health and wellness"

PHIL MICKELSON, CO-FOUNDER AND PROFESSIONAL GOLFER

Phil’s story
  • "Everyone knows I’m a huge fan of coffee. Adding The Good Stuff™ takes it to the next level, giving me lasting energy from MCTs and a boost of collagen to strengthen my joints and muscles."

    Ian Happ

    Chicago Cubs Outfielder

  • "I love getting my collagen through my morning coffee. When I really need to focus, this is a game-changer. Between juggling clients, shoots, and programming workouts, it helps me stay sharp and keep it all together, even on my most hectic days."

    Meghan Hayden

    Fitness Coach

  • "I take both formulas, but when I need to lock in on a big project or focus through a busy day, I always reach for The Good Stuff™ Focus. It’s been a game-changer for my productivity, but still gives me everything I love about the original."

    Jesse Biddle

    Former MLB Pitcher

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The Smarter Choice

A sip above the rest

Concentration and cognitive support*

Sustained energy: no jitters or crash

Curbs cravings & keeps you satisfied

Eases discomfort associated with inflammation*

Bone health and joint mobility*

Healthy skin, faster-growing hair & nails*

Keto, non-dairy, & intermittent fasting friendly

Naturally delicious taste with a hint of mocha

Naturally delicious taste with a hint of cinnamon

The Good Stuff Focus pouch

Claim your free starter kit

On top of 25% off for life, The Good Stuff subscribers also get a free Welcome Kit (valued at $20).

For our pouch subscribers, this includes a sleek ceramic canister and premium metal scoop, while our travel pack subscribers are treated to a triple-insulated For Wellness tumbler—perfect for on-the-go.

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FAQ

What are the benefits of The Good Stuff Focus?

The Good Stuff Focus contains all the existing benefits of The Good Stuff, with an extra ingredient to support focus, memory, learning, energy, and mood.

How does it compare to The Good Stuff Performance?

The Good Stuff Focus is made with the same ingredients as The Good Stuff, plus a premium functional cocoa extract that helps support improved focus, memory, learning, energy, and mood.

How does The Good Stuff Focus taste?

The Good Stuff Focus tastes like mocha, thanks to the patented cocoa extract we use.

How do I make a coffee with The Good Stuff?

Brew your favorite coffee and then mix in a scoop or packet of The Good Stuff. It will need a little effort to mix in, but nothing worth having is ever easy!

What if I don't like coffee?

No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats. Get creative or use one of our recipes here.

Can I have too much of The Good Stuff?

No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats. Get creative or use one of our recipes here.

Can I drink The Good Stuff whilst pregnant?

We suggest consulting with your doctor or physician before making any changes to your diet while pregnant.

Is there sugar in The Good Stuff?

No, although there is a hint of stevia, for sweetness.

Where is The Good Stuff made?

The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.

I'm highly suspicious of subscriptions... why should I subscribe?

The Good Stuff is designed to form part of your daily routine so a convenient monthly subscription is the best way to stick to your new healthy habit.

Your subscription is easy to manage (skip/cancel) online; no need to contact us (but you can... we're very friendly!)