Find your focus and unlock lasting productivity. Stay energized and in control all day long with clean, science-backed ingredients. If you're tired of caffeine crashes and brain fog, The Good Stuff Focus helps you ditch the distractions and fuel your mind with just one delicious mocha scoop in your morning coffee.
Experience your day, your way:
- Crash-proof your coffee: Enjoy smooth, steady focus without the jitters, brain fog or crash.
- When concentration is key: Packed with powerful ingredients like L-theanine and theobromine for cognitive support and calm energy.
- Enhance overall health: Packed with powerful anti-inflammatory ingredients and your daily dose of collagen to improve skin, hair, and nails, and ease muscle and joint discomfort.
- Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
- Enhance your coffee experience: A creamy, rich mocha flavor that makes every cup feel indulgent.
- Expertly formulated: Premium, clean ingredients backed by science for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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Made in the USA
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60-Day
Guarantee -
HSA/FSA Eligible with TrueMed
Ingredients
Ingredients
Allergens
Allergens
None
Serving Size
Serving Size
One level scoop in an 8oz black coffee.
A better way to find your flow
One delicious scoop adds smooth and sustained clarity to your morning coffee. Designed to improve focus with pure and proven ingredients for all-day productivity.
Premium functional ingredients
The Good Stuff™ Focus is proudly made in the USA with pure, effective ingredients.
Simple. Convenient. Effective.
No need to change your morning routine—just elevate it.
Skip the creamers, the unappetizing coffee alternatives, and the hassle of extra supplements. One scoop transforms your coffee, unlocks your potential, and helps you feel your best.
Clean, powerful, and undeniably effective. Because your coffee should work as hard as you do.
None of the bad stuff
No artificial colors, flavors, or sweeteners. Just high-quality ingredients. We made these products for ourselves and the athletes we work with. Compromise is not an option.
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Gluten Free
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Preservative Free
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No GMOs
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Non-Dairy



Hear it from the experts
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The Smarter Choice
A sip above the rest
Concentration and cognitive support*
Sustained energy: no jitters or crash
Curbs cravings & keeps you satisfied
Eases discomfort associated with inflammation*
Bone health and joint mobility*
Healthy skin, faster-growing hair & nails*
Keto, non-dairy, & intermittent fasting friendly
Naturally delicious taste with a hint of mocha




Claim your free starter kit
On top of 25% off for life, The Good Stuff subscribers also get a free Welcome Kit (valued at $25).
For our pouch subscribers, this includes a sleek ceramic canister and premium metal scoop, while our travel pack subscribers are treated to a triple-insulated For Wellness tumbler—perfect for on-the-go.