What are the benefits of The Good Stuff Focus?
The Good Stuff Focus contains all the existing benefits of The Good Stuff, with an extra ingredient to support focus, memory, learning, energy, and mood.
Find your focus and unlock lasting productivity. Stay energized and in control all day long with clean, science-backed ingredients. If you're tired of caffeine crashes and brain fog, The Good Stuff Focus helps you ditch the distractions and fuel your mind with just one delicious mocha scoop in your morning coffee.
Experience your day, your way:
- Crash-proof your coffee: Enjoy smooth, steady focus without the jitters, brain fog or crash.
- When concentration is key: Packed with powerful ingredients like L-theanine and theobromine for cognitive support and calm energy.
- Enhance overall health: Packed with powerful anti-inflammatory ingredients and your daily dose of collagen to improve skin, hair, and nails, and ease muscle and joint discomfort.
- Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
- Enhance your coffee experience: A creamy, rich mocha flavor that makes every cup feel indulgent.
- Expertly formulated: Premium, clean ingredients backed by science for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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Ships within 1-2 business days
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Made in the USA
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60-Day
Guarantee
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HSA/FSA Eligible with TrueMed
Ingredients
Ingredients
Allergens
Allergens
None
Serving Size
Serving Size
One level scoop in an 8oz black coffee.
A better way to find your flow
One delicious scoop adds smooth and sustained clarity to your morning coffee. Designed to improve focus with pure and proven ingredients for all-day productivity.
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MENTAL CLARITY
Say goodbye to brain fog and hello to crystal-clear thinking. Boost cognitive sharpness and enjoy better decision-making, helping you tackle challenges with confidence.*
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ENHANCED FOCUS
Turn scattered thoughts into unwavering concentration. Stay fully present and locked in on what matters most—whether it’s work, workouts, or personal goals.*
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INCREASED ENERGY
Crash-proof your coffee with smooth, steady energy—no jitters. Power your mind and body for hours of productive stamina.
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EASED DISCOMFORT
Harness the natural anti-inflammatory power of antioxidants to support whole-body health and well-being.*
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SKIN AND JOINTS
Support bone health and joint mobility while revitalizing your skin, hair, and nails for a healthier you.*
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SMOOTHER COFFEE
Himalayan Pink Salt balances fluid levels to keep you hydrated and reduces coffee’s acidity, creating a smoother, more enjoyable brew.*
Premium functional ingredients
The Good Stuff™ Focus is proudly made in the USA with pure, effective ingredients.
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Chocamine®
Your secret sharper focus and a calmer mind. A patented cocoa extract rich in Theobromine, this unique compound stimulates dopamine and norepinephrine, supporting alertness, mood, and mental clarity. With slow-release energy, Chocamine® helps you stay in the zone without the crash.*
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L-Theanine
Power up without the burnout. Our premium L-theanine works synergistically with caffeine to deliver smooth, sustained focus and calm alertness, without the crash.
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MCT
A healthy fat from coconut oil, MCTs rapidly convert to ketones, a premium fuel that powers your brain, curbs cravings, and boosts stamina.
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Collagen
Collagen makes up almost a third of your body’s protein. Renew vitality by replenishing your body's natural stores to strengthen joints, bones, muscles, skin, hair, and nails.
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Organic Cinnamon
Used for centuries for its anti-inflammatory and antioxidant capabilities, cinnamon brings the flavor and helps fight free radicals to transform your health from within.
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Himalayan Salt
A natural touch to cut your daily coffee's acidity. Known for its unique mineral composition, Himalayan Pink Salt contains less sodium than traditional table salt and adds a subtle, sophisticated balance to every sip.*
Simple. Convenient. Effective.
No need to change your morning routine—just elevate it.
Skip the creamers, the unappetizing coffee alternatives, and the hassle of extra supplements. One scoop transforms your coffee, unlocks your potential, and helps you feel your best.
Clean, powerful, and undeniably effective. Because your coffee should work as hard as you do.
None of the bad stuff
No artificial colors, flavors, or sweeteners. Just high-quality ingredients. We made these products for ourselves and the athletes we work with. Compromise is not an option.
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Gluten Free
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Preservative Free
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No GMOs
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Non-Dairy
Hear it from the experts
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"Everyone knows I’m a huge fan of coffee. Adding The Good Stuff™ takes it to the next level, giving me lasting energy from MCTs and a boost of collagen to strengthen my joints and muscles."
Ian Happ
Chicago Cubs Outfielder
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"I love getting my collagen through my morning coffee. When I really need to focus, this is a game-changer. Between juggling clients, shoots, and programming workouts, it helps me stay sharp and keep it all together, even on my most hectic days."
Meghan Hayden
Fitness Coach
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"I take both formulas, but when I need to lock in on a big project or focus through a busy day, I always reach for The Good Stuff™ Focus. It’s been a game-changer for my productivity, but still gives me everything I love about the original."
Jesse Biddle
Former MLB Pitcher
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Fuel up, and feel your best every day. Shop our most popular picks for all-day energy, focus, and vitality.
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The Smarter Choice
A sip above the rest
Concentration and cognitive support*
Sustained energy: no jitters or crash
Curbs cravings & keeps you satisfied
Eases discomfort associated with inflammation*
Bone health and joint mobility*
Healthy skin, faster-growing hair & nails*
Keto, non-dairy, & intermittent fasting friendly
Naturally delicious taste with a hint of mocha
Claim your free starter kit
On top of 25% off for life, The Good Stuff subscribers also get a free Welcome Kit (valued at $25).
For our pouch subscribers, this includes a sleek ceramic canister and premium metal scoop, while our travel pack subscribers are treated to a triple-insulated For Wellness tumbler—perfect for on-the-go.
FAQ
How does it compare to the original Good Stuff?
The Good Stuff Focus is made with the same ingredients as The Good Stuff, plus a premium functional cocoa extract that helps support improved focus, memory, learning, energy, and mood.
How does The Good Stuff Focus taste?
The Good Stuff Focus tastes like mocha, thanks to the patented cocoa extract we use.
How do I make a coffee with The Good Stuff?
Brew your favorite coffee and then mix in a scoop or packet of The Good Stuff. It will need a little effort to mix in, but nothing worth having is ever easy!
What if I don't like coffee?
No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats.
Can I have too much of The Good Stuff?
We would recommend no more than two scoops of The Good Stuff over a four-hour period unless you are dealing with anxiety, as the L-theanine does promote relaxation.
If you have any health concerns, we always recommend speaking to your health practitioner.
Can I drink The Good Stuff whilst pregnant?
We suggest consulting with your doctor or physician before making any changes to your diet while pregnant.
Is there sugar in The Good Stuff?
Nope. If you like a little sweetness in your coffee, we recommend adding a teaspoon of Manuka honey.
Where is The Good Stuff made?
The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.
I'm highly suspicious of subscriptions... why should I subscribe?
The Good Stuff is designed to form part of your daily routine, so a convenient monthly subscription is the best way to stick to your new healthy habit.
Your subscription is easy to manage (skip/cancel) online; no need to contact us (but you can... we're very friendly!)