Ever wished you could zap muscle soreness or extend your energy with the wave of a wand?
For us, one of the coolest things about the functional food space is that we’re always finding innovative ways to improve our bodies.
While we haven’t (yet!) found a magic solution to instant physical recovery, we have found an incredible, natural ingredient that comes pretty close.
Introducing: tart cherry.
Tart cherry or ‘Montmorency cherry’ is the superstar of our new Recovery Gummies™.
Delicious, juicy cherry flavor aside, tart cherry plays a major role in the muscle recovery process thanks to its high anthocyanin content.
What are anthocyanins?
Anthocyanins are a type of antioxidant found in red, purple and blue fruits and vegetables. As an antioxidant, they swoop in to combat the harmful free radicals that can damage cells and cause disease.
How can anthocyanins help me?
There’s nothing more frustrating than waking up with post-exercise soreness that leaves you hesitant to push yourself in your next workout or confined to your work desk with shaky muscles.
Unfortunately, usually, the best thing to do in these cases is wait it out. But that’s no fun!
Enter: our Recovery Gummies™, specially designed to help you bounce back faster and stronger.
Each gummy harnesses the power of tart cherries and distills it in delicious treat form, so you know you’re getting the best of the berry with every bite.
Tart cherry has a ton of applications across the wellness space. However, when it comes to exercise, the three key elements are its ability to aid in combat muscle soreness, fatigue, and inflammation.
When we do strenuous exercise, our muscles undergo oxidative stress, inflammation, and fatigue. While it’s the body’s natural response to exertion and typically a sign that our workout is effective, we often pay for it later with sore muscles that can take days to relax.
Scientists believe that tart cherry’s powerful anthocyanins reduce oxidative stress, which is why it may help mitigate those aches and support your muscles.
Tart cherry really is an overachieving fruit.
Not only does it help combat muscle soreness, but it may accelerate your muscles’ recovery and reduce damage.
Like the pain-reducing capability of tart cherry, its effectiveness in reducing muscle damage from exercise is thought to be linked to its high antioxidant content.
Studies across a range of disciplines, including resistance and endurance training, have found positive benefits of tart cherry on muscle recovery. For example, in this trial on a group of college students doing eccentric exercise, those who had tart cherry juice beforehand reported just a 4% increase in muscle strength loss. In contrast, those who had a placebo reported a 22% increase.
Whatever your choice of exercise - your favorite new gummies are here to help!
We talk about it so much here at For Wellness, but managing inflammation is truly a massive part of feeling your best. Inflammation is the body’s natural response to injury or infection, which works by dispatching white blood cells to the affected area to attack bacteria and heal damaged tissue.
This response may continue for a prolonged period or be triggered unnecessarily, causing various health problems. For example, chronic inflammation has been linked to heart disease, cancer, diabetes, and autoimmune disorders.
Antioxidants can protect tissue from damage, so they stop unwanted inflammatory responses from occurring in the first place. As we know, tart cherry is packed with antioxidants, making it a great tool to aid in combatting inflammation and give your body all the support it needs.
Our special ingredient
If you want to reap the benefits of tart cherry, historically, the most common method available has been drinking its juice. However, this isn’t super efficient - juice is hardly portable, long-lasting, or easy to ingest during and after exercise.
If you want the best way to enjoy the benefits of tart cherry, it’s a no-brainer that our gummies - which you can keep in your pocket, your gym bag, in your glove box, your handbag, or even your desk at work - are the way to go. Even better, we have a special ingredient that makes our gummies unique compared to anything else on the market.
We use a tart cherry extract called VitaCherry® Sport, and it’s especially potent. This element is 15 times more concentrated in anthocyanins than its next competitor and comes from U.S.-grown whole Montmorency tart cherries!
With our Recovery Gummies™, there’s no need to chug gallons of tart cherry juice or sit down with an enormous bowl of fruit. Three gummies before, during, or after your workout will help you feel and perform your best.
Of course, that’s not all that’s in our gummies! We’ve also got electrolytes (namely potassium and a little sodium), plus glucose for a rapid energy boost.
Other than that, it’s a pretty short ingredient list! We wanted to ensure only the good stuff makes it to each gummy, and that they remain all-natural.
What’s not to love?
Our Recovery Gummies™ officially launch 5.18.23.
Get early access by signing up for SMS alerts here.