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The Good Stuff - Performance

The Good Stuff - Performance

CINNAMON COFFEE SUPPLEMENT

Power your day with lasting energy, calm, and better performance. Nourish your body for total wellness with collagen and anti-inflammatory ingredients so you can feel like your best self again.

Ditch the inflammatory artificial creamers and switch to The Good Stuff’s clean, science-backed ingredients:

  • Crash-proof your coffee: Enjoy jitter-free focus without the crashes.
  • Support overall health: Reduce inflammation, improve skin, hair, and nails, and ease muscle and joint discomfort.
  • Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
  • Enhance your coffee experience: Makes your coffee taste incredible, creamy with a slight sweet touch of cinnamon.
  • Expertly formulated: Premium, pure ingredients scientifically-formulated for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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60 Day Money Back Guarantee

Order ships within 24 hours

  • Made in the USA

  • 60-Day
Guarantee

  • HSA/FSA Eligible with TrueMed

Ingredients

Hydrolyzed Bovine Collagen • L-Theanine • Himalayan Pink Salt • Medium Chain Triglycerides Creamer • Organic Ceylon Cinnamon Powder (Cinnamomum verum) • Cassia Cinnamon Powder (Cinnamomum cassia)• Silicon Dioxide (to prevent clumping)• Mixed Tocopherols (for freshness)

Allergens

None

Serving Size

One level scoop in an 8oz black coffee.

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A better way to boost your brew

Ditch the creamer. Just one scoop effortlessly optimizes your wellness routine with clean, proven formulas.

  • Metabolism icon

    INCREASED ENERGY

    Rapid, sustained energy and enhanced mental clarity. Stay focused and energized for hours without cravings.*

  • Focus icon

    ENHANCED FOCUS

    No jitters, no crash, just hours of steady enhanced mental and physical stamina to power your success.*

  • Inflammation icon

    EASED DISCOMFORT

    Harness the natural anti-inflammatory power of antioxidants to support whole-body health.*

  • Skin and joints icon

    SKIN & JOINTS

    Support bone health and joints mobility, revitalize skin, and encourage faster-growing hair and nails.*

  • Hydration icon

    SMOOTHER COFFEE

    Himalayan Pink Salt helps maintain fluid balance to help keep you hydrated and reduces coffee's acidity, creating a smoother, more enjoyable brew.*

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Premium, proven ingredients

The Good Stuff™ is proudly made in the USA with pure, effective ingredients.

  • L-theanine image

    L-Theanine

    Power up without the burnout. Our premium l-theanine works synergistically with caffeine to deliver smooth, sustained focus and calm alertness, without the crash.

  • MCT image

    MCT

    A healthy fat from coconut oil, MCTs rapidly convert to ketones, a premium fuel that powers your brain, curbs cravings, and boosts stamina.

  • Collagen image

    Collagen

    Collagen makes up almost a third of your body’s protein. Renew vitality by replenishing your body's natural stores to strengthen joints, bones, muscles, skin, hair, and nails.

  • Cinnamon image

    Organic Cinnamon

    Used for centuries for its anti-inflammatory and antioxidant capabilities, cinnamon brings the flavor and helps fight free radicals to transform your health from within.

  • Himalayan Pink Salt Image

    Himalayan Salt

    A delicious addition to your daily coffee, we chose Himalayan salt because it has less sodium than traditional table salt.

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Simple. Convenient. Effective.

No need to change your morning routine—just elevate it. Skip the creamers, the unappetizing coffee alternatives, and the hassle of extra supplements.

One scoop transforms your coffee, unlocks your potential, and helps you feel your best. Clean, powerful, and undeniably effective. Because your coffee should work as hard as you do.

None of the bad stuff

No artificial colors, flavors, or sweeteners. Just high-quality ingredients. We made these products for ourselves and the athletes we work with. Compromise is not an option.

  • gluten free icon

    Gluten Free

  • No preservative icon

    Preservative Free

  • non-GMO icon

    No GMOs

  • non dairy icon

    Non-Dairy

Image-06.jpg
Man stretching while holding a For Wellness tumbler

"Coffee & For Wellness has changed my life. I have made it the foundation of my overall health and wellness"

PHIL MICKELSON, CO-FOUNDER AND PROFESSIONAL GOLFER

Phil’s story

Hear it from the experts

  • "Everyone knows I’m a huge fan of coffee. Adding The Good Stuff™ takes it to the next level, giving me lasting energy from MCTs and a boost of collagen to strengthen my joints and muscles."

    Ian Happ

    Chicago Cubs Outfielder

  • "I can't start my day without a scoop of The Good Stuff™ in my coffee. It gives me the long-lasting energy I need to maintain my busy lifestyle, plus a welcome dose of collagen for stronger skin and hair."

    Meghan Hayden

    Fitness Coach

  • "I really, really believe in The Good Stuff™. It's great for inflammation, but for me, the L-theanine and lack of jitters or crash has been the most significant improvement."

    Jesse Biddle

    Former MLB Pitcher

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Our Best Sellers

Fuel up, and feel your best every day. Shop our most popular picks for all-day energy, focus, and vitality.

The Good Stuff Performance pouch

The Good Stuff - Performance

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The Good Stuff Focus pouch

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The Smarter Choice

A Sip Above The Rest

Sustained energy: no jitters or crash

Curbs cravings & keeps you satisfied

Eases discomfort associated with inflammation*

Bone health and joint mobility*

Healthy skin, faster-growing hair & nails*

Concentration and cognitive support*

Keto, non-dairy, & intermittent fasting friendly

Naturally delicious taste with a hint of cinnamon

Naturally delicious taste with a hint of mocha

The Good Stuff Performance pouch

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The Good Stuff Focus pouch

Claim Your Free Welcome Kit

On top of 25% off for life, The Good Stuff subscribers also get a free Welcome Kit (valued at $20).

For our pouch subscribers, this includes a sleek ceramic canister and premium metal scoop, while our travel pack subscribers are treated to a triple-insulated For Wellness tumbler—perfect for on-the-go.

SUBSCRIBE NOW

FAQ

What are the benefits of The Good Stuff Focus?

The Good Stuff Focus contains all the existing benefits of The Good Stuff, with an extra ingredient to support focus, memory, learning, energy, and mood.

How does it compare to the original Good Stuff?

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How does The Good Stuff Focus taste?

Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

How do I make a coffee with The Good Stuff?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

What if I don't like coffee?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

Can I have too much of The Good Stuff?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

Can I drink The Good Stuff whilst pregnant?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

Is there sugar in The Good Stuff?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

Where is The Good Stuff made?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.

I'm highly suspicious of subscriptions... why should I subscribe?

Lorem Ipsumes simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera que logró hacer un libro de textos especimen.