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Stop Putting Garbage In Your Coffee

Skip the empty calories and artificial additives. Supercharge your morning instead & transform your overall well-being.

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“By ditching the cream and sugar, you’reremoving two major contributors to heartdisease, diabetes, obesity, andmore from your brew.”

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Dr. Siobhan Hanlon

Supercharge your morning. Experience More Energy, Enhanced Wellness, and No More Jitters!

As Seen In

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We made these products for ourselves and the athletes we work with. Compromise is not an option.

  • NO ARTIFICIAL COLORS, FLAVORS OR SWEETENERS Icon

    No artificial colors, flavors or sweeteners

  • Gluten free icon

    Gluten Free

  • Preservative free icon

    Preservative Free

  • Non-GMO icon

    NON-GMO

  • non-dairy icon

    Non-Dairy

  • Made in America icon

    Proudly Made
    in the USA

We put the industry under the microscope

Our products don't have all the extra "junk" that you don’t need. Just good for you, wholesome ingredients that help you be your best.

The Good Stuff Performance pouch

The good stuff™

  • Green check mark icon Clean and Pure: No GMOs, preservatives, or artificial flavors or colors.
  • Green check mark icon Supports Joint Health and Comfort: Collagen peptides may help maintain joint mobility and overall comfort.
  • Green check mark icon Sustained Natural Energy: Powered by MCTs to help keep you energized and steady throughout the day.
  • Green check mark icon Cognition and Focus: Includes L-Theanine to enhance caffeine’s benefits, promoting clarity and calm energy.
  • Green check mark icon Expertly Crafted: Developed by elite performance coaches, trusted by top athletes.
  • Green check mark icon Naturally Sweetened: No dairy or added sugars, just the natural sweetness of cinnamon.
  • Green check mark icon Purposeful Ingredients: Every ingredient intentionally selected to support a specific benefit.
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Other

  • Red X icon Packed with synthetic preservatives and artificial additives.
  • Red X icon Lacks targeted support for physical well-being.
  • Red X icon Relies on artificial stimulants for an energy boost or nothing at all.
  • Red X icon May cause increased jitters due to lack of L-Theanine.
  • Red X icon Mass-produced and lacking in real professional endorsements.
  • Red X icon High in refined sugars and artificial sweeteners.
  • Red X icon Uses ingredients that sacrifice health for flavor.

JUST ASK OUR SUBSCRIBERS

Hear It from Those Who’ve Experienced the Transformation!

Skip the Cream and Sugar

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“The Good Stuff has been a revelation! It’s not just about the energy boost; it’s about feeling balanced and harmonious throughout the day. Highly recommended!”

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Max Rottluff, Professional Golfer

Elevate your morning ritual with our unique blend that enhances the natural benefits of your coffee: sustained energy, razor-sharp focus and a smooth, jitter-free experience. Designed for anyone serious about their health, and prioritizing progress and feeling better.

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Photo of The Good Stuff Performance pouch with a man stirring the Good Stuff into his coffee and woman eating oatmeal in the background

Why You'll Love The Good Stuff™

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Boost Energy & Metabolism: Powered by MCTs to support energy and metabolic health.*

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Sharper Focus: Enjoy smooth, calm energy without the jitters.*

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Support Recovery: Helps ease discomfort and promote overall well-being.*

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Enhanced Vitality: Packed with antioxidants and electrolytes to nourish your body.*

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Clean & Pure: Made with proven ingredients you can trust—nothing artificial.*

Performance-Packed Ingredients

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Boost Energy with C8-MCT

A healthy fat derived from coconut oil that converts into ketones, providing a quick, efficient energy source. Known for supporting metabolic health,* it’s a great addition to your daily routine.

L-Theanine image

Balanced Focus with L-Theanine

The L-Theanine in our blend promotes relaxation, smooths the effects of caffeine to reduce crashes and caffeine jitters, for a smoother start to your day.*

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Antioxidant-Rich Organic Cinnamon

Supports recovery and repair. Known for its natural properties, organic cinnamon is packed with antioxidants and supports your body against free radicals.*

Collagen image

Collagen for Skin and Joints

A key protein that makes up 30% of your body’s total protein, providing essential structure and support to your skin, bones, muscles, and connective tissues.*

Himalayan Pink Salt image

Balanced Electrolytes with Himalayan Salt

Pairs perfectly with coffee to balance acidity and enhance flavor. Naturally rich in minerals that support hydration and overall well-being.*

Founded by Dave Phillips, a world-renowned performance coach and by golf legend Phil Mickelson. Benefit from decades of elite athletic coaching.

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The Good Stuff - Performance

The Good Stuff - Performance

PERFORMANCE COFFEE SUPPLEMENT

Power your day with lasting energy, calm, and better performance. Nourish your body for total wellness with collagen and anti-inflammatory ingredients so you can feel like your best self again.

Ditch the inflammatory artificial creamers and switch to The Good Stuff’s clean, science-backed ingredients:

  • Crash-proof your coffee: Enjoy jitter-free focus without the crashes.
  • Support overall health: Reduce inflammation, improve skin, hair, and nails, and ease muscle and joint discomfort.
  • Athlete-approved: Trusted daily by top athletes like legendary golfer Phil Mickelson and MLB All-Star Ian Happ.
  • Enhance your coffee experience: Makes your coffee taste incredible, creamy with a slight sweet touch of cinnamon.
  • Expertly formulated: Premium, pure ingredients scientifically-formulated for maximum benefits. Keto, Whole 30, and intermittent fasting approved.
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Your questions answered

What are the benefits of The Good Stuff?
The Good Stuff will make your coffee taste great, increase energy, improve focus, reduce inflammation, boost hydration, and support your skin, joint, and muscle health.
How does The Good Stuff taste?
The Good Stuff will make your coffee taste great! The main flavor will still be coffee but with a hint of cinnamon with a dash of Himalayan salt to soften the acidity of black coffee.This means you won't need to add milk, dairy alternative, sugar, or artificial sweeteners, aka the Bad Stuff!
How do I make a coffee with The Good Stuff?
Brew your favorite coffee and then mix in a scoop or packet of The Good Stuff. It will need a little effort to mix in, but nothing worth having is ever easy!
What if I don't like coffee?
No problem! The Good Stuff is just as delicious in tea, smoothies or on your oats. Get creative or use one of our recipes here.
Where is The Good Stuff made?
The Good Stuff is made using sustainable producers of raw ingredients and is produced in an FDA-compliant facility in the USA.
Is there sugar in The Good Stuff?
Nope. If you like a little sweetness in your coffee, we recommend adding a teaspoon of Manuka honey.
Can I have too much of The Good Stuff?
We would recommend no more than two scoops of The Good Stuff over a four-hour period unless you are dealing with anxiety, as the L-theanine does promote relaxation.If you have any health concerns, we always recommend speaking to your health practitioner.
I'm highly suspicious of subscriptions... why should I subscribe?
The Good Stuff is designed to form part of your daily routine so a convenient monthly subscription is the best way to stick to your new healthy habit.Your subscription is easy to manage (skip/cancel) online; no need to contact us (but you can... we're very friendly!)