The Good Stuff™ Performance Coffee Supplement

Get 25% off + Free Welcome Kit*

This Coffee Helps You Sleep.

by Carlos P.

Last updated: Feb 8, 2026

TRENDING

The morning upgrade 50,000+ subscribers swear by for better nights.

L-theanine smooths your energy all day so your body actually winds down at night. One cup does the job. No 3pm refill. No lying awake.

1,800+ clinicians shared this with their patients without compensation verified by Frontrow MD

Sleep Sounder with a Healthier 24-Hour Cycle

When people count on you, it's not just about how your day starts. It's about how it ends.

The Good Stuff includes L-theanine, which smooths and extends caffeine's effects so your energy stays steady — and your body actually winds down when it's supposed to.

Most customers stop reaching for a second cup within the first week. That's when the sleep improvement kicks in.

Clean, Dependable Energy That’s Clinically Backed

Energy that doesn't spike doesn't have to crash. And caffeine you don't consume at 3pm doesn't keep you up at midnight. Get more done with energy you can count on.

The Good Stuff works with your coffee's natural caffeine to deliver smoother, steadier energy. In a 2025 study, participants reported a 38% increase in daily energy levels after 60 days, with improvements in overall well-being and daily function.*

*Based on self-reported results from a 2025 observational study of 101 adults over 60 days. Individual results may vary.

A Smarter Alternative to Creamers and Fads

"Healthy Creamer" is a 5-billion-dollar industry, and most are designed for taste and shelf life.

Many rely on added sugars, inflammatory seed oils, artificial junk, and emulsifiers that spike blood sugar, disrupt metabolic health, and accelerate aging.

The Good Stuff just upgrades the coffee you already love. Clean fats, amino acids, real cinnamon. No dairy, no added sugar, no seed oils. No gimmicks. Just better coffee.

Better Focus & Mental Performance That Lasts

After 40, too much caffeine works against you. Afternoon brain fog, crashes, and productivity that falls off a cliff.

L-theanine paired with caffeine supports calmer, sustained focus. MCTs provide fast, clean mental fuel. The result: 71% of subscribers reported sharper focus and sustained alertness.**

Less caffeine chasing means your nervous system actually winds down at night. That's the sleep connection most people don't expect.

*Based on self-reported results from a 2025 observational study of 101 adults over 60 days. Individual results may vary.

(12,000+ Reviews)

The Good Stuff

The Good Stuff is a clinically-backed coffee booster that upgrades your morning cup with grass-fed collagen, L-theanine, MCT oil, and Ceylon cinnamon. Sustained energy, sharper focus, deeper sleep. Zero sugar, nothing artificial. Available in Vanilla, Mocha, and Cinnamon.

Feel Energized

Physical Recovery

No Jitters

Deeper Sleep

Choose your flavor

Choose your plan

Or try once for $50.00 ($1.67/serving)

Ships within 1-2 business days

Black and white illustration of a cat with a raised tail.

Made in

the USA

90-Day

Guarantee

HSA/FSA Eligible

with TrueMed

"L-theanine paired with caffeine can help reduce side effects many experience from coffee alone, like increased heart rate or restlessness."

Dr. Aurora Yllana-Shepperd

Move Easier with Joints and Mobility Support

Achy joints shouldn't slow you down. The Good Stuff includes grass-fed hydrolyzed collagen, broken down into smaller peptides for easier absorption.

In a 2025 study, participants reported up to a 30% reduction in morning stiffness and up to 85% less joint discomfort after consistent use.*

Joint support built into your morning coffee. Not something you remember only when things already hurt.

*Based on self-reported results from a 2025 observational study of 101 adults over 60 days. Individual results may vary.

Built for Real Performance at the Highest Level

This trademarked formula was created by Dave Phillips, co-founder of the Titleist Performance Institute (TPI) and performance coach to Olympic and professional athletes.

Dave looked at what the science actually supports at clinical doses for real, daily results, in an easy-to-drink formula built around coffee.

It's the same formula Ian Happ adds to his cup for all 162 MLB games a year. Formulated for professional athletes. Built for the long game.

Save Time and Money with One Simple Scoop

One scoop replaces a complicated routine. Our 5-in-1 formula includes:

Grass-fed Collagen

Organic Ceylon Cinnamon

L-theanine

MCT Powder

Himalayan Pink Salt

Bought separately, these can easily add up to hundreds of dollars a month. One scoop. Less clutter. Less guesswork. Better value.

Subscribe and save 25% for life.

Trusted by People Who Take Performance Seriously

Successful people don't stick with a daily habit unless it delivers.

The Good Stuff is trusted by executives, professional and collegiate athletes, and Olympians who depend on their coffee to show up every day, just like they do.

Over half a million orders and counting. Live well. Age better. Taste and feel the difference.

Try It for 90 Days Risk-Free, Satisfaction Guaranteed

Every first order is backed by a 90-day money-back guarantee.

Try it consistently, experience what cleaner energy, better focus, and easier movement feel like over time.

If it doesn't earn a permanent spot in your coffee, we'll make it right. No pressure. No hassle. No hard feelings.

Terms & Conditions

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

(12,000 Reviews)

90 Day Money-Back Guarantee