Over 10,000 five-star reviews
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Validated by 3rd party testing
Science-backed formulas
Clinically studied ingredients
Our Best Sellers
Fuel up, and feel your best every day. Shop our most popular picks for all-day energy, focus, and vitality.
The Good Stuff - Performance
The Good Stuff - Focus
Recovery Gummies - Restore
Recovery Gummies - Hydration
Superfood Bites - Focus
Organic Arabica Coffee Pods
Organic Arabica Ground Coffee
Organic Arabica Whole Bean Coffee
We believe in longevity and performance.
As we age, the body starts to break down. Backed by our work with some of the world’s top athletes, we’re here to help you feel and perform at your best with simple, functional nutrition that tastes great and makes better health easy.
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Benefits Of Daily Use
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MENTAL CLARITY
Cocoa extract helps improve mental acuity, concentration, mood, and outlook.*
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ENHANCED FOCUS
L-Theanine smooths out caffeine jitters and promotes calm brain activity.*
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INCREASED ENERGY
MCT from coconut oil provides sustained energy, boosts focus, and mental clarity.*
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REDUCES INFLAMMATION
Ceylon cinnamon offers anti-inflammatory and antioxidant benefits for immune support.*
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PROMOTES SKIN HEALTH
Collagen supports joint mobility, and skin, hair, and muscle health.*
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BOOSTS HYDRATION
Himalayan Pink Salt reduces coffee acidity and helps maintain fluid balance.*
We believe food is medicine
Food should fuel you, not weigh you down. You deserve powerful, clean formulas from high-quality ingredients that work as hard as you do.
Food should fuel you, not weigh you down. You deserve powerful, clean formulas from high-quality ingredients that works as hard as you do.
30,000+ 5-Star Reviews and Counting
"As a former professional athlete and two time Olympian I’ve struggled with hip pain and arthritis. After starting the good stuff in my coffee I’m pain free and continue to push myself athletically at 55! Love this stuff!"
Marc Pelchat
Verified user
"I can't start my day without a scoop of The Good Stuff in my coffee. It gives me the long-lasting energy I need to maintain my busy lifestyle, plus a welcome dose of collagen for stronger skin and hair."
Meghan Hayden
Verified user
"Great convenience and great product! I'm a 59 year old male that uses Good Stuff religiously and consistently hikes 30-40 miles a week and also plays golf. Life changer!!"
Kevin Barrett
Verified user
"I've tried a million other products to put into my coffee to not only give me a boost, but that are beneficial to my health, energy and cognition!! I think I've finally found it in the Good Stuff...Thank you for creating a great product!"
Sharon Feanny
Verified user
"I really really believe in The Good Stuff. It's great for inflammatin, but for me, the L-theanine and lack of jitters or crash has been the most significant improvement."
Jesse Biddle
Verified user
"Truly has made a difference in my mobility! My joints are no longer stiff in the morning."
Martha Blue
Verified user
Steady, sustained energy from first sip to sunset.
Boost your brew for so many benefits.
Increases Focus*
Enhances Performance*
Tackles Inflammation*
Supports Overall Vitality*
Athlete Approved
Our Community
But first, coffee with The Good Stuff
Recovery gummies are a must
Phil brings Grant The Good Stuff
more mocha please
Gummies so Yummy
The Crashes Are Gone
I think we're on to something here
Real blueberries, real delicious.
Dave Phillips, Co-Founder
As a world-renowned performance coach to professional athletes like Jon Rahm, and co-founder of the Titleist Performance Institute, Dave Phillips brings a lifelong passion for longevity.
He first created The Good Stuff for Phil Mickelson, and it worked so well they knew they had to share it.
As a world-renowned performance coach to professional athletes like Jon Rahm, and co-founder of the Titleist Performance Institute, Dave Phillips brings a lifelong passion for longevity.
He first created The Good Stuff for Phil Mickelson, and it worked so well they knew they had to share it.
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